Adobe Unveils Firefly, An Artificial Intelligence Platform For Designers

Adobe announced the launch of its new service (Firefly), a set of generative artificial intelligence models designed to simplify creative work and enhance the capabilities of its suite of applications. The company said that Firefly aims to enable users to turn their creative visions into reality by providing a more natural and intuitive interactive way to interact with the company's applications.

Firefly's first template focuses on creating images and text effects, and is especially useful for those creating commercial content. Unlike competing image generation services that have sparked controversy due to copyright infringement, Adobe said it trained its model on hundreds of millions of commercially licensed images from the Adobe Stock image service, as well as openly licensed images. The template includes a powerful style engine to control styles, colors, and lighting.

Adobe plans to integrate Firefly into its various services such as Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express, as well as make it available through APIs, allowing application developers to integrate the capabilities of the new model into their applications.

The company said that the trial version of Firefly is now available today, and promised to introduce more artificial intelligence models suitable for various uses and for all users, regardless of their experience. Adobe added that in the future, it will provide new capabilities that allow designers to train its model in a way that suits their own design style and the design language of their brands.

Adobe stated that it is aware of the potential risks of generative artificial intelligence technology, such as producing offensive or biased images against certain groups, or producing what violates the rights of designers and photographers. During it, to compensate shareholders of the (Adobe Stock) service for images, so that they can make profits from their images, which the company relied on to train its model.

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